Becel proActiv marketing fulfilment

Becel Pro-Activ Starterkits Fulfilment

For Unilever we handle the response of the Becel Pro-Activ campaign. A data file is downloaded from the FTP server of Becel Pro-Activ and converted to an address list. This address list is used for the digital personalization of the Becel Pro-Activ Starterkit packages.

Stocking, picking and packing the mailing pieces is handled by Address System.

During the campaign we send on average 3.000 Becel Pro-Activ Starterkit packages per week, with peaks up to 11.000 packages. The handling time between downloading the data file and shipping the packages is maximum two working days.

Unilever is a multinational company which sells over 400 brands of consumer goods in around 190 countries. Its products include food, beverages, cleaning agents and personal care products. It is the world’s third-largest consumer goods company.