For Electrolux we handle the shipping of cookbooks, as an incentive for Electrolux customers who have purchased Electrolux cooking equipment (such as ovens, burners and combi ovens).
Each week Address System receives a data file from Electrolux, which is converted to an address list for the digital personalization of the cookbook packages.
Stocking the cookbooks, stockmanagement, digital personalization and picking the mailing is handled by Address System.
AB Electrolux is a multinational home appliance manufacturer, headquartered in Stockholm, Sweden. It is consistently ranked the world’s second-largest appliance maker by units sold. Electrolux products sell under a variety of brand names, such as AEG, Electrolux, Frigidaire, Kelvinator, White-Westinghouse, Zanker and Zanussi.