For Henkel we ran the MultiBrand Shopper Promo. This sales promotion campaign for several Henkel Adhesive brands (Pattex, Rubson, Perfax) combined a refund campaign with a contest .
For the refund part, this campaign asked consumers to put the campaign stickers on their purchase receipts and send them to Address System. We checked the receipts (fraud detection) and handled the refund process. For the contest part, we handled the selection of the winners, purchased the prizes and sent the prizes to the winners.
Henkel AG operates worldwide in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite.
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