Loyalty Campaign Joyvalle Youth Camp - Address System

Loyalty Campaign Joyvalle Youth Camp

Each year, hundreds of Belgian youth movements leave for summer camp. On these camps the kids drink lots of “Joyvalle” milk.

Thanks to FrieslandCampina’s “Samen Op Kamp” loyalty program, the youth movements can collect spouts of milk cartons during the year. They can redeem them for milk vouchers shortly before they leave on summer camp. These vouchers can be used in supermarkets to get milk for the summer camps.

Address System registers the youth movements, receives the spouts and checks the number of spouts. Based on the number of collected spouts, Address System prints personalized full colour vouchers with bar codes. These vouchers include an anti fraud system. The vouchers are then sent to the youth movements, in time for the summer camps.

FrieslandCampina is active in more than 100 countries and has many brands for consumers, available in supermarkets and other stores all over the world. FrieslandCampina professional brands are made for food professionals, such as restaurants, bakeries and catering.

Planning to start your own loyalty program? Contact us to get more information!